Friday, October 22, 2010

friend friday: product placement

nora and i have recently joined a great blogging community. one of the perks is getting to "meet" some other great bloggers. we all share ideas, critique each other's blogs and give advice. it's a really great forum. another fun aspect is this thing called friend friday. we all get a question or topic and we all post on our blogs in response. you can check out all the responses, or join at Modly Chic.

so, without further adieu, here is our first blog for friend friday...


1. As we watched the Chilean Miners being rescued last week, there were many things to take note of - the amazing faith of these people, the joy of life, love and family, and - interestingly enough - product placement. As you watched the rescue efforts did you notice the products? What were your thoughts?
i personally didn't notice. i think the last thing that i would have thought about was using product placement in this horrible situation. i get it that they all needed sunglasses after being trapped in a mine for so long, and i commend Oakley for donating them. however, to capitalize on this disaster seems a little distasteful to me.
2. Product placement is all around us today, what do you think makes it such a marketing gold mine?
with the popularity of the dvr, no one watches commercials anymore. advertisers were forced into a corner about how to get their products out there. this, paired with the fact that so many people thrive off celebrities' lives is what makes product placement a gold mine. there are so many outlets for people to see what stars are doing on a daily basis. it is common sense for companies to give their products to people who will be photographed and watched my millions of viewers.
3. On your blog, either now or in the future, what is/will be your stance on highlighting specific products?
we have no qualms about touting something that we truly love. we do it already. if someone were to ask us to promote a product, it would have to be something that we really believed in and loved.
4. If the opportunity arose would you give a bad review of a product?
there is a difference between slamming a product and giving an honest critique. if someone asks for an honest critique on something we don't love, we will make sure to point out the good with the bad.
5. Do you view your blog as a product? Where have you or do you hope to place it?
we view our blog more as an outlet. it's fun and entertaining and let's us get our words and ideas out to the public. in a way, i guess it is a product that we advertise via twitter, facebook and word of mouth. we are new to this whole blogosphere, so we aren't even to that point yet. but yes, we would love for people to read our blog, and therefore, we do spread the word about it.

2 comments:

  1. "there is a difference between slamming a product and giving an honest critique"
    Very good point! I think most people equate in their minds that a negative review = slamming the product but objective reviewers should never shy away from saying (politely) what is wrong with a product or what could be improved. I'm sure the majority of companies providing products wouldn't have a problem with that either.

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